Ever wonder what it takes to manage talents and influencers? How about the inner workings of brand and creator relations? According to Influencer Marketing Hub, influencer marketing as an industry is expected to become $16.4 billion industry in 2022. There's no denying its impact on community engagement and sales especially after the increase of partnerships for marketers to reach a wider audience at home during the pandemic. On this episode, Brigitte's long time digital manager, friend, and founder of Yesterday Inc. Digital and Talent Management, Kristen MacLellan, gives us the inside scoop of the growing needs and demands in influencer marketing.